What’s The Cost of Not Backing Up Your WordPress Site?


What’s The Cost of Not Backing Up Your WordPress Site?

WordPress is one of the most popular platforms for websites of all kinds. Its ease of use, open source platform and the multitude of plugins and themes available for it, make it an easy choice for web designers and customers alike.

However, with this popularity comes risks. (Can you say Internet Explorer) Due to its enormous popularity, security risks are a real problem and therefore your database and website files and images are at serious risk. Backing up your WordPress site on a regular basis will save you lots of money and headaches, but how many of you are actually doing it, and what’s the cost to your business if you are not?

Recovering lost information

It’s estimated about 7% of websites get backed up on a daily basis and only 23% monthly. That put’s your website in serious risk!

Content is the main asset of any website. If the content is lost in a hacker attack, server crash or software glitches, recovering the information may be tougher than expected. If no secure backups are available, you are up @#!% creek without  a paddle!Losing business due to website crashing

Unless the hack can be reversed, and it sometimes can, the time it can take to review the thousands of files and clean them out could be expensive. Even with this approach, you are only getting the removal of the hacked files, not the preventative measures you really need to stop the attack from happening again.

Most server crashes are usually caused and handled by your web hosting provider, but if the backup copies they keep contain hacked files in them, then restoring the backup will do you know good.

Software glitches can also cause your data to be corrupted or lost. Developers of the software, like WordPress, can send out updates that cause data loss.

What about all your images? If you have an e-commerce section to your WordPress website, how do you recover all your product images?

Most companies have a blog section on their website. If you use your blog as a way to educate and inform your potential clients on your site, how do you recover all that content, formatting, images, blog author details and comments?

Needless to say, that the cost of re-building from scratch all that content could run into the tens of thousands of dollars. Not to mention the rebuilding of the actual website framework.

Lost business

When your WordPress website is down for a period of time, what happens to all your potential new clients trying to connect with you through the website?

Imagine you are a WordPress e-commerce site, the down time you will have to endure while the website is rebuilt would mean potentially thousands of dollars in lost revenue. Let alone lost order and customer information that simply cannot be replaced.
money-down-the-drainWhat if your current customers find out that you have a security breach due to a hack and their information is in the wrong hands? Perhaps the Targets and Sony’s of the world can weather that particular storm, can you?

You may have backlinks to your website from different forums, directory listings or websites. If these links are no longer there, due to your site being down, you run the risk of these backlinks being removed from the sites that hold them. If that happens, then your page and domain authority could suffer and you could no longer rank in search results for the keywords you were ranking for before the crash.

There’s a lot at stake based on a performing regular backups. Your business is likely more reliant on the internet than ever before, so ensuring you always have a secure backup of your website is critical.

What is the Cost of Not Backing Up my Website?

It usually depends on the actual size of your website, number of pages you have, blog articles, ebooks, white papers, case studies, images, forms, plugins, themes and more.

In the past, a 5 to 10 page website was the norm. Today websites have hundreds and thousands of pages, with multimedia elements, extensive written content and complex integrations. However, it’s probably safe to say that the recovery of your websites content, rebuilding of the framework and creating all the graphical elements from scratch, will cost you thousands and potentially tens of thousands of dollars.

How do you Protect Yourself?

You’re probably thinking backup my website regularly! Bazinga! However, ensuring you don’t get hacked in the first place is just as important.

Put a plan into place that creates first class security protection from hackers and malware. Perform routine scans to prevent brute-force attacks, update your WordPress core files, plugins, themes and regularity back up your WordPress database and entire website.

Today your website is an actual investment, don’t let it sit around without the proper protection.



Bill Walls
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